Graphic Designer
Makati City
Conceptualize, develop, and execute creative visual and written content for internal and external communications, including digital campaigns, social media, websites, email, online advertisements, videos, OOH, and in-store materials.
Create and design digital and print materials such as advertisements, brochures, flyers, social media graphics, website elements, and other marketing collaterals while ensuring compliance with established brand guidelines and mandatory brand elements.
Interpret communication briefs and develop creative concepts, execution strategies, and experience maps for tactical and thematic campaigns.
Generate innovative creative ideas and visual solutions that support marketing initiatives, product launches, and digital and offline campaigns while effectively engaging target audiences.
Craft compelling, concise, and brand-appropriate copy for social media, emails, online advertisements, videos, websites, OOH, in-store materials, and other communication platforms.
Collaborate closely with marketing teams, creative teammates, and other stakeholders to develop cohesive visual storytelling and content aligned with brand voice, communication objectives, and campaign requirements.
Conduct research on industry trends, target audiences, competitors, and emerging digital marketing practices to inform creative and copy strategies.
Optimize digital content for SEO and other digital marketing best practices to improve online visibility, engagement, and reach.
Edit and proofread creative copy and content to ensure accuracy, consistency, clarity, and adherence to brand standards.
Maintain and enforce brand consistency across all visual and written communications and ensure that required brand elements are properly incorporated into submitted materials.
Develop, improve, and implement a brand playbook in collaboration with creative teammates to serve as a reference and guide for different business units.
Stay updated on emerging design trends, digital marketing practices, creative technologies, and industry developments to enhance the quality and effectiveness of content and campaigns.
Qualifications
Bachelor’s degree in Advertising, Journalism, Literature, Communications, Marketing, Multimedia Arts, Graphic Design, or a related field.
Proven experience in graphic design, multimedia content creation, creative communications, or a related role within an in-house or creative agency environment.
Experience in financial services, banking, telecommunications, fintech, retail, technology, or other highly regulated industries is an advantage.
Strong knowledge and hands-on experience in developing cross-channel visual communication materials across digital, print, and motion platforms.
Proficient in using graphic design and multimedia tools for creating, editing, and producing visual content.
Strong understanding of design principles, creative processes, visual storytelling, and brand guidelines, with the ability to translate communication objectives into effective creative outputs.
Experience in developing creative materials while ensuring consistency with established brand standards and communication guidelines.
Hands-on experience supporting or managing marketing and corporate communications in highly regulated environments, with strong attention to accuracy, compliance, and brand consistency.
Strong creative thinking, attention to detail, and ability to manage multiple projects and deadlines.
Good communication and collaboration skills, with the ability to work effectively with marketing teams, business stakeholders, and creative partners.
Must be able to provide a solid portfolio demonstrating relevant design, multimedia, branding, and/or communication work.